Lenovo has appointed Alaa Bawab as the new General Manager for Middle East and Africa (MEA) within the Lenovo Infrastructure Solutions Group (ISG).

In his new position as the head of Lenovo’s ISG for the region, Alaa will be responsible for developing the business vision and strategy and overseeing execution and delivery on sales plans. He will also focus on building high level relationships with Lenovo’s customers and partners in the region.

Alaa has over 25 years of experience with leading technology companies. He is an experienced professional, recognized for building the vision and strategy, and motivating teams to deliver results. He joins Lenovo from Huawei, where he was VP of the Enterprise Business Group, Middle East Enterprise Networking, and has previously held roles with Cisco, EMC², HPE and others.

For his education, he graduated with honours from the Electrical Engineering Department in Marquette University, United States of America.

Commenting on Alaa’s appointment, Giovanni Di Filippo, President of Lenovo ISG EMEA said, “Alaa is very well known as a decisive business leader who brings determination, motivation, and energy to his role. He has significant customer and channel exposure, and a good record of securing major wins by focusing on relationships and building trust. Alaa is committed to deliver results beyond expectations and to bring the Middle East and Africa countries to the next level of successful growth. We are thrilled to welcome his significant skills and experience in the Middle East markets to Lenovo MEA ISG, and under his leadership we will further extend smarter technology to all our customers in the region.”