East African Breweries Limited (EABL), through Don Julio luxury tequila, recently partnered with J’s Fresh Bar and Kitchen to host a halloween masquerade party.

The Masquerade party offered an exceptional experience, with consumers dressing up as their favourite movie characters. J’s offered different stages where consumers enjoyed different genres of music; with DJ Fully Focus and DJ Paps on the decks. Consumers were offered custom-made Don Julio masks during the Halloween party.

“We have a growing family of Tequila lovers and we are thrilled with the opportunity to provide a richer brand experience during this special holiday,” said East African Breweries Limited Head of Reserve Brands, Nicholas Mutinda.

Each bottle of Don Julio Tequila is made from handpicked, 100% pure Blue Weber Agave plants, which can grow seven to ten years before harvesting. The maturity of the Agave results in the mellow, fully-developed agave flavour Don Julio Tequila is known for. It is this attention to quality, craftsmanship and tradition that sets the Don Julio Tequila Brand apart from other tequilas and makes it the world’s finest luxury tequila.

Don Julio, makers of the world’s first luxury premium tequila, was founded in Mexico by Don Julio Gonzalez in 1942. His passion for tequila pushed him to improve on every aspect of the spirit; from the harvesting to the bottling of the drink, which is made with 100 % blue agave plant. The tequila brand is distributed in Kenya by UDV.

Established in 1962, UDV Kenya Limited is owned by Diageo PLC which holds 54% shares and East African Breweries Limited which holds 46% of shares. Its core business is the manufacture, marketing and sales of spirit based alcoholic beverages. It also imports and distributes premium spirit brands from the parent company. The local brands, which have been produced and marketed in Kenya over the last 20-46 years, are Popov, Smirnoff, Gilbeys, Chelsea, Three Barrels, Richot, Kenya Cane, Kenya Gold, V&A and Bond. Other international brands which the company imports and distributes include: Bailey’s, Johnnie Walker range, Gordons, J&B Whisky, Pimms, Capt Morgan, Don Julio, Myers rum and VAT 69.