TAI+, an Estonian cargo delivery service launched in Kenya

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TAI+, an Estonian cargo delivery service, has launched in Kenya and will enable truckers to connect cargo shippers directly in real time.

The service is available via a mobile app and will provide cargo stakeholders, with a marketplace that will link customers who are seeking reliable cargo transporters to transporters seeking consistent cargo at the best price.

Addressing the media during the launch Rait Raal, Tai+ Chief Executive Officer said the App will bring sanity in the sector that has been riddled with lack of proper systems to address issues affecting players by promoting trust and transparency in cargo handling process as truckers will be able to see all cargo features including the price before choosing to take the shipment.

“This will also enable business owners to be able to access data analytics that help them in making the best decisions for their business”, Raal explained.

In Kenya, the logistics industry has faced several disruptions emanating from both the regulatory and digital environments locally and globally. These trends have further been compounded by dynamism in customer demands for more information and control on services they consume without the need for multiple intermediaries.

He said the ongoing expansion process at the Port of Mombasa has seen cargo volumes continue to increase daily to stand at over 1.3 Million TEUs (Twenty-foot equivalent) per day making it very difficult for only 10,000 trucks available in the Kenyan market to fully satisfy this growing demand which is leading to delays, penalties and disgruntled customers.

The service is backed by a robust and scalable technology developed by Estonian company Reach-U and has already attracted 300 trucks signed up as the demand increases.

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