Jambojet has entered into a partnership with Little the cab hailing company to offer a Ksh. 150 discount on cab rides to its clients.
The initiative which is expected to last three months is aimed at providing Jambojet customers affordable and convenient travel to and from airports in Nairobi, Mombasa, and Kisumu. Little is also running the campaign on the foldable tray tables on the airline’s De Havilland Dash 8 Q400 aircrafts.
Jambojet Chief Executive officer Mr. Allan Kilavuka, had this to say, “Jambojet is the first airline to use this advertising platform which allows Little to advertise to a targeted captive audience who can be actively engaged for an extended period of time. Our inflight advertising platform offers brands an effective way to reach consumers who are increasingly difficult to influence through traditional media like television, billboards and newspapers.”
Recently, Jambojet was awarded the coveted IATA Operational Safety Audit certification (IOSA), an internationally recognised and accepted evaluation system designed to assess the safety, operational management and control systems of an airline.The airline is also a 2018 winner of the Bombardier Reliability Award for outstanding performance in dispatch reliability.