Maisha Magic East in partnership with Kenyatta International Convention Centre (KICC) treated hundreds of Nairobi residents to a free concert at the first ever Maisha Magic Festival on Saturday, 4th May, 2019. The event’s main aim was to celebrate the growth of local content on television in Kenya.
The Kenyans were treated to a full day of entertainment and even got a chance to spend the day with some of their favorite actors, actresses and producers of programmes airing on Maisha Magic East.
Maisha Magic East Head of Channel Margaret Mathore assured the fans of the unrelenting commitment by the channel to continue to serve the best local content.
“This Festival is not only a celebration of our cast who are now household names in the industry, but also of our subscribers who have forever remained loyal. Maisha Magic East has grown to become very popular across East Africa because of the support of our viewers. The Maisha Magic Festival is a great experience to make our offering tangible for our subscribers as we strive to improve our customer experiences and engagement,” said Ms. Mathore.
Some of the celebrities from the popular shows on Maisha Magic East including Selina, Varshita, Hullabaloo Estate, Nyanya Rukia, Pambio Live, The Turn Up and Our Perfect Wedding were in attendance. The day was also packed with a lot of music and dance from artists including Khaligraph Jones, Naiboi, Mercy Masika, Bahati, Hart the Band, Elani, Bensoul, Jabidii, Moji Short Baba, DJ Joe Mfalme, DJ Ruff and more.
Over the past three years, Maisha Magic East has launched local content on its channel. Some of these include the award-winning show Selina that won the Best TV Drama series award at Kalasha 2018 Awards, Pete, a Swahili telenovela produced in Coastal Kenya, Maza, a Swahili soap opera produced in the coastal region, Varshita, Sue na Johnnie among others.
Maisha Magic East is available on DStv channel 158 and GOtv channel 4.