Safaricom brings back Maisha Ni Digital Campaign offering affordable smartphones

Customers during Neon Ray BUGOF in Kisumu3

Safaricom has announced that it has launched the third edition of the Maisha Ni Digital campaign offering affordable smartphones to its customers. Among the phones available are the Neon Ray and Neon Nova.

The campaign targets 2 million Kenyans and will offer customers more options for phone upgrades through convenient payment plans and personalized data offers.

“At Safaricom, we aim to transform lives by providing solutions to our customers. With these affordable phone options that will allow our customers to enjoy superior digital experience without stretching their finances. The new 3G and 4G Neon phones will be an advancement towards inclusivity,” said Sylvia Mulinge, Chief Customer Officer, Safaricom.

Safaricom has partnered with Google has enabled it access the Android Oreo (Go edition), a perfect OS for entry level smartphones with optimized Google apps using less memory, storage and data.

“Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across the broadest range of devices. Android Oreo (Go edition) is specifically optimised to bring the magic of Google and Android to smartphones with limited memory and processing power, and we’re excited to see Safaricom joining that mission by launching the Neon Storm, Neon Ray and Neon Rova phones on Android Oreo (Go edition).” said Mahir Sahin, Director – Africa Android Partnerships, Google.

The Neon Ray (4G) runs on Android Go will be priced at an introductory Ksh. 3,999, Neon Nova (4G) Android 9.0 will be Ksh. 5,999 and Neon Storm (3G) will be priced at Ksh. 3,499. The Neon smartphones will be optimised to support high-speed 4G Broadband.

The phones are available at Safaricom shops countrywide, Safaricom dealer outlets and online via Masoko, Safaricom’s e-commerce platform.

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