Darling Kenya has donated wigs to cancer patients undergoing radiation treatment and chemotherapy through the Kenya Cancer Association (KENCANSA). Over 1,000 women across Kenya supported by KENCANSA are expected to benefit from the wigs donation.
The wigs are part of the new product range Darling Kenya launched recently under its ‘Curls and Colour’ campaign.
Darling Kenya CEO Mr. Gaurav Kaushal said that the brand understands the importance of confidence through fashionable hairstyles.
“As the market leader, Darling understands that today’s multi-dimensional woman wants more out of life and liberation from conventional hairstyles. We want to equip our cancer champions with an indispensable freedom to effortlessly channel any style, anytime with ease. We want them to find their beautiful selves in whichever wig suits them well,” said Mr. Kaushal.
KENCANSA Executive Director Ms. Grace Mugambi said for cancer champions wigs are a step toward reclaiming their confidence and reasserting their place in their world.
“Losing one’s hair is a common side of chemotherapy which can have a great impact on a woman’s self-esteem. Many of the women have difficulty adjusting to the hair loss and that is why wigs are a very important part of their treatment,” said Ms. Mugambi.