Darling, a hair extensions manufacturer, has relaunched its brand and introduced a new product range as it seeks to grow its brand in Kenya.

The launch of the new products range also saw the introduction of a new brand look, new hairstyles, superior product benefits and richer colors. This means that  Darling has changed its packaging, logo and add a huge new portfolio to its range of products that include coloured braids, weaves, wigs and crochet.

The relaunch comes with a robust portfolio of new hair extensions themed “Curls & Color” to cater for the biggest fashion season trends in November and December.

Darling Kenya Chief Executive Officer Mr. Gaurav Kaushal said that the relaunch is part of the brand’s continued commitment to consumer-relevant innovation and quality, as it seeks to maintain the trust it has built over generations.

“As the market leader in a Kshs 25 billion industry, Darling understands that today’s multi-dimensional woman wants more out of life and liberation from conventional hairstyles. We are passionate about hair and the transformative power it can have on a woman’s sense of being. Darling equips Kenyan women with an indispensable freedom to effortlessly channel any style, anytime with ease. We deliver innovative trendy hairstyles which are also value for money,” said Mr. Kaushal.