Procter & Gamble (P&G), manufacturer of the Always brand, has launched a campaign in partnership with various retailers to increase provision of sanitary pads for needy girls across Kenya. As part of the campaign, P&G is inviting the Kenyan public to buy Always sanitary pads, which P&G will match in number and will be donated to girls across Kenya.

The Always Keeping Girls in School Program which began more than 10 years ago distributes for free sanitary towels to girls from underprivileged areas, and also focuses on educating these young girls about health issues, building their self-confidence and teaching them how to budget and save.

The in-store campaign kicks off in mid-November and will continue to December 2017. The campaign hopes to provide over 10,000 girls with a full year’s supply of sanitary towels. The campaign will be running in all the major supermarkets and mini markets in the country.

Through the campaign, P&G aims to establish strategic partnerships with customers and government stakeholders to increase participation in closing the gaps in the provision of sanitary pads for girls in under-privileged areas in Kenya.

In collaboration with the government and other partners, P&G has been able to distribute over 8 million sanitary pads to more than 100,000 girls across Kenya.