Predrag Amidzic has been appointed as the new Managing Director for Pernod Ricard Kenya & East Africa. He replaces Denis Ochanine who previously held the position.

Amidzic was previously the General Manager, Pernod Ricard Adriatics (Slovenia, Croatia, Bosnia, Serbia and Montenegro) and was a member of the South Europe Steering team for Pernod Ricard. He holds a Bachelor’s Degree in Management from the State University of Podgorica in Montenegro. He has over 20 years of experience in Sales and Marketing in the Fast Moving Consumer Goods (FMCG) sector and has held various key positions at Pernod Ricard since joining the company in 2000.

Pernod Ricard is a global alcoholic beverage company with brands such as Jameson, Absolut Vodka, Chivas Regal, and The Glenlivet Whiskies among others.