With new entrants into the pay tv market like Netflix, there has been stiff competition which has seen Multichoice lose some of their market share. In a bid to retain and attract more subscribers they have decided to reward their clients with new entertainment channels.
These channels include Zee Bollymovies and Viasat Life for Gotv subscribers. Dstv subcribers will get access to Nina, Trigger, Zee Bollymovies and Viasat Life. In the past Gotv subscribers have complained of a reduction in the number of channels and an increase in the prices, this may serve to appease them.
However, this offer will be limited to the Dstv and Gotv subscriptions that have remained active without any disconnection for the last three months.
According to Kenneth Oyolla, General Manager Multichoice East Africa, this is one of the ways to show their appreciation to their customers for their loyalty and unwavering support by offering them more value.