On Saturday 5thSeptember 2015, select media and celebrities were treated to a night of CÎROC cocktails during the launch of the CÎROC pineapple, the latest flavor to be added to Diageo’s Cîroc vodka portfolio.
The high profile pool party was held at Best Western Premier in Nairobi attended by entertainment and lifestyle journalists as well as some of Nairobi’s celebrities, in an evening that saw invited guests given an opportunity to taste various CÎROC pineapple samples in neat and cocktail form.
Cîroc Pineapple is made from French grapes that are five times distilled then infused with natural flavours of freshly crushed pineapple to deliver a silky smooth and tropical taste. It will be available in selected outlets at a retail price of Ksh. 4,000 for 1 litre, a similar price point to Cîroc Blue Stone.
The launch of the CÎROC pineapple is aimed at not only popularizing the consumption of CÎROC vodka, but educating consumers on how to enjoy vodka in different blends.