Using an academically vetted brand equity model with elements like familiarity, quality, and purchase consideration, brands create powerful connections with consumers.
The stronger the brand, the greater the bond. The Harris Poll EquiTrend study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.
Here is their top 10 beer brands for 2014
1. Blue Moon Beer
image via
2. Negra Modelo
image via
3. Stella Artois Beer
image via
4. Modelo Especial Beer
image via
5. Bass Ale
image via
6. Newcastel Brown Ale Beer
image via
7. Samuel Adams Beer
image via
8. Sierra Nevada Pale Ale Beer
image via
9. Guiness
image via
10. Dos Equis Lager
image via
If you wondering, Heineken made it to eleventh on the list.
Source Harris Poll EquiTrend