We are used to Kenyan brands being stuffy and formal on Twitter. There are exceptions in brands like Durex Kenya and Safaricom and Zetech College have their moments but most exist to bore the hell out of their followers.
Today, however, was an exception. A conversation started by Durex Kenya and which featured other Kenyan brands showed a side of Kenyan brands that we rarely see.
It can be argued that most of the brands involved are handled by one digital agency and so the conversation could have been pre-arranged. That still doesn’t nullify the fact that the conversation was a thing of beauty.