Safaricom has announced its role as the technology and connectivity partner for the 2026 WRC Safari Rally. It will provide the critical digital infrastructure required for one of the world’s most demanding sporting events.
The partnership will see the telecommunications giant deploy a suite of advanced solutions. They range from high-speed 5G networks to Internet of Things (IoT) telematics.
To handle the massive surge in data traffic from thousands of fans and global broadcasting teams, Safaricom is deploying multiple Connectivity on Wheels (COWs). These mobile base stations will strengthen network coverage and boost internet capacity across rally zones.
Furthermore, the company has optimized its 5G network in key locations. This move is specifically designed to support the high-speed demands of:
- Global real-time livestreaming.
- Digital content distribution.
- Social media engagement for fans on the ground.
Safaricom is establishing fully equipped Media Centres powered by high-speed 5G Wi-Fi. To ensure journalists can report from the dust and heat of the remote rally stages without interruption, select media practitioners will also receive bulk mobile data packages for on-the-go filing.
“Delivering seamless connectivity across rugged terrain remains critical to ensuring real-time broadcasting, safety coordination, and digital fan engagement,” said Peter Ndegwa, Safaricom CEO.
Safaricom is integrating IoT-enabled telematics into the rally’s safety caravan. This technology will be fitted into:
- Ambulances
- Rapid response units
- Command center vehicles
These smart systems will transmit real-time data and automated alerts, allowing for instant incident notifications. “By transforming rescue vehicles into connected smart assets, we are enhancing visibility and strengthening overall safety management,” Ndegwa added.
For fans who cannot make it to the lakeside tracks of Naivasha, Safaricom is launching rally-themed data bundles. These packages will allow enthusiasts across the country to livestream the action, track driver progress, and engage with the event directly via their mobile devices.