Cadbury recently marked 200 years since inception with the launch of its ‘Yours for Generations’ campaign. The launch event was held at Shamba Events in Loresho, Nairobi, and featured the Cadbury Gallery Exhibition, an engaging walkthrough of Cadbury’s rich history displayed through memorabilia and interactive installations.
The ‘Yours for Generations’ campaign invites Kenyans to revisit and share their most cherished #CadburyMemories. Kenyans can share their Cadbury stories either via the Cadbury Africa website, through text, voice notes, images, or videos. These stories will be curated and shared on social media, painting a collective portrait of Cadbury’s impact on the lives of Kenyans.
The event featured various influencers including Caroline Mutoko, Timothy Kimani, popularly known as Njugush, and Murugi Munyi, who shared stories of their fondest Cadbury memories. As a component of the #CadburyMemories celebration campaign, these three influencers, among others, will continue to share their most cherished memories on their social media platforms.
To further commemorate the 200-year milestone, Cadbury has brought back eight limited-edition vintage packs of their most loved Cadbury Dairy Milk, now available in stores across Kenya. These nostalgic packs showcase some of the most iconic Cadbury Dairy Milk designs from years gone by, allowing local chocolate lovers to take a trip down memory lane with every purchase. Each vintage design represents a different era in Cadbury’s history, from the classic purple and gold wrappers of the 1960s to the bold redesign of the 1980s that symbolized ‘A Glass and a Half’.
By purchasing the vintage Cadbury Dairy Milk packs, consumers stand a chance to win prizes such as cash, phones, shopping vouchers and instant guaranteed airtime. All they need to do is purchase two packs of any of the Cadbury Dairy Milk Vintage packs, 80g or 150g, and share the two codes found inside the wrapper of the pack. To enter, simply visit the Cadbury Africa website and follow the instructions.
Speaking during the launch of the campaign, Motsamai Pule, Mondelez International Marketing Lead for Rest of Africa (ROA) said, “For over seven decades, Cadbury has become more than just a chocolate brand in Kenya; it has become a cherished staple in Kenyan homes. This journey has been punctuated with moments that celebrate generosity, strengthen family ties, and create unforgettable memories. We are delighted to celebrate this significant milestone by integrating the fondest Cadbury stories into the rich narrative of Kenyan heritage.”