COLORSxSTUDIOS and Spotify have announced a partnership that will showcase African musicians and promote their music. The musicians will be featured on the COLORSxSTUDIOS platform for fans to learn about their stories and the inspiration that guides their music.
Known for its videos of rising stars performing their breakout tracks against a striking, monochromatic backdrop, COLORSxSTUDIOS is teaming up with Spotify to amplify selected up and coming Nigerian artists from their RADAR Africa playlist.
Spotify’s RADAR Africa programme aims to support emerging artists and put them on the map by presenting them to new audiences. Kenya’s Buruklyn Boyz recently joined the global batch of RADAR artists together with DBN GOGO, Ayra Starr, Black Sherif, Victony, and BNXN.
The first musician to be featured in the Spotify COLORS collaboration is Ayra Starr. After releasing her debut EP in 2021 featuring standout singles such as Away and Sare, she is scheduled to release her debut full length album 19 & Dangerous later that year. The eleven track album features musicians such as Foushée and CKay and tracks like Fashion Killer and Bloody Samaritan.
“It’s such an honour to be heard on COLORS and to be a Spotify RADAR artist all at once. I have watched so many COLORS videos over the years and always imagined what mine would look like, and I can certainly say I am proud of it!. The song Ase is very dear to my heart and I am so excited to share it with the world. I hope it empowers people the way it empowers me.” Said Ayra Starr.
Ayra Starr debut on COLORS is her brand new single ASE. You can watch it below;
“The marriage between COLORS and Spotify is the perfect way to showcase the talent of artists featured on RADAR Africa,” says Lead Music Strategy and Operations for Spotify Africa, Melanie Triegaardt.