Sony Music Entertainment Africa has appointed Christine Mosha, aka ‘Seven’, to lead Marketing and Artist Development for the East Africa region. Effective immediately, the appointment will see Mosha build out the company’s roster of local talent and amplify its international presence and existing catalogue across the region from her base in Tanzania. She will directly report to Sean Watson, Managing Director, Sony Music Africa.
The 41 year old boasts of 15 years of African entertainment industry experience within which she has worked closely with Sony Music Africa.
“Seven has spent most of her life contributing to the African entertainment industry. She is a passionate advocate for everything East Africa has to offer the world. For a number of years she has already been a key partner to us, providing unique insight into the nuanced ways of working in East Africa, which is such a strong and vibrant hub for music in the continent. So we’re delighted to have her on board, helping expand our East African roster of artists and showcasing our international repertoire to new audiences,” said Sean Watson, Managing Director, Sony Music Africa.
While accepting the appointment Mosha stated, “Sony Music has such a great history in the entertainment industry globally, so to be a part of this company at this point in my career feels like such a great fit whereby I can bring my experience and business acumen to the organization as a whole,
In 2017, she founded her own independent record label and talent management company, Rockstar Africa, where she delivered commercial success for some of the renown East African artists including Lady Jaydee, Ray C, TID, Rose Muhando, Xtatic, Alikiba and Ommy Dimpoz. Since 2010, Mosha has also headed up Rockstar 4000 Music Entertainment, the first independent pan-African music company and content, digital and events production network. This exposed her to music publishing, record deals and content licensing in partnership with Sony Music Africa, including working on the campaign for the Fifa World Cup 2010 that happened in South Africa.