Kenya Breweries Limited (KBL) has launched two Game of Thrones inspired Johnnie Walker Limited Edition whiskies in Kenya, the Johnnie Walker A Song of Ice and the Johnnie Walker A Song of Fire.
The two whiskies were launched in collaboration with the acclaimed TV series Game of thrones, which is produced by American company HBO. They are inspired by the iconic and powerful House Stark of Winterfell and House Targaryen of Westeros. Thy are the successors to the White Walker by Johnnie Walker Limited Edition Scotch, which launched in 2018.
Johnnie Walker A Song of Ice features single malts from Clynelish, one of Scotland’s most northern distilleries. The new Scotch has an ABV of 40.2% and the bottle design evokes an icy setting with frosted blue and gray colors inspired by the North. Johnnie Walker A Song of Fire is rich and spicy, boasting flavors of subtle smoke from the peated malts of the Caol Ila distillery with an ABV of 40.8%. It is inspired by the dragons of House Targaryen, feared for their fire breathing, the bottle design evokes a fiery setting with deep-red colors.
“We were very proud to partner with Johnnie Walker again to bring more whiskies to the realm. The Game of Thrones audience continues to both engage with the culture fostered around the series and look for the special collectibles that let it live on. After seeing the excitement there was for White Walker by Johnnie Walker, we are thrilled to celebrate the end of an epic tale by offering more quality whisky for fans of the show and whisky enthusiasts to collect and enjoy,” said Jeff Peters, Vice President, Licensing & Retail at HBO.
Every bottle of A Song of Ice and A Song of Fire comes with a virtual direwolf or dragon. Fans of Johnnie Walker and Game of Thrones only need to click a link and scan their bottle to unlock a personalised AR experience which will be updated with new features.
Johnnie Walker is one of the world’s number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. It’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 19 million cases sold annually, making Johnnie Walker the most popular Scotch Whisky brand in the world.
The Johnnie Walker brand is owned by Diageo, a global leader in beverage alcohol with a collection of brands that includes; Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.