Clouds Media has announced the launch of the East Africa’s Got Talent TV show which is part of the Got Talent franchise started in 2014 by Simon Cowell. The show will be shot in Kenya, Uganda, Tanzania and Rwanda.

The show will be adapted for the East African Market in partnership with Freemantle SYCO and Rapid Blue Productions from South Africa. The Kenyan version of the show will be sponsored by Safaricom.

“We are excited to bring this show to East Africa and give performers of any kind a chance to showcase their talent and tell the East African story through song, comedy, traditional music instruments and magic. We would like to thank Safaricom and all our other partners for coming on board and playing a part in discovering the next generation of talent from East Africa,” said Joseph Kusaga, CEO, Clouds Media International.

Auditions for the show will kick off in Kenya in May, with pre-auditions in Nairobi on 11th and 12th May 2019 at KICC and 19th of May in Nyali School, Mombasa. They will then move on to Uganda, Tanzania and Rwanda. The show will have 10 episodes and is due to start airing in August this year. The semifinals and grand finalé will be broadcast live on location in Kenya.

Qualified participants from Tanzania, Uganda and Rwanda will travel to Kenya for the Live shows. The winner will walk away with USD 50,000 (KES 5,000,000) as voted by the audience.

The show is open to performers of any kind, including singers, dancers, instrumentalists, magicians, comedians and novelty acts. Ugandan comedian Anne Kansiime has been announced as the host. Judges will be announced at a later date.