In a bid to reward their loyal customers, Kenya Breweries has launched a consumer reward campaign aimed at appreciating consumers of Smirnoff, Baileys and Johnnie Walker. The choice of the three are informed by the remarkable performance of the brands in the spirits segment.
The eight-week campaign is dubbed ‘Win-a-Ride’ and will see hundreds of customers win daily and weekly prizes with the ultimate winner driving off in a brand new Subaru XV. Two other winners will walk away with Kshs 500,000 each in the countrywide promotion.
According to Stephen O’kelly, EABL’s Marketing Director, the choice of the Subaru XV was inspired by the fact that the promotion needed a prize that connects with the consumers’ passion points. The consumers of the three brands are seen as bold, fresh, vibrant, cool, savvy and fun.
To participate in the promotion, consumers will be expected to buy either a Smirnoff Vodka, Baileys or Johnie Walker Red and scratch a panel on the bottle to reveal a six-digit alphanumeric code. They will then send the code to 20048 to make an entry, thus giving them a chance to win