Brand Ambassador Ryan Majiwa, Sapna Chandaria and Rand Pearson
Whisky lovers on Kenya are on for a treat as East African Breweries Limited has introduced a new single malt scotch whisky brand, Talisker Storm.
Speaking during the launch in Nairobi, Douglas Duncanson EABL’s Reserve Brand Ambassador said that Talisker Storm’s unique distillery character is delivered by aged, mature whiskies that are integrated in one vibrant tot.
“The launch of Talisker Storm in the market signals the maturity of the whisky market in Kenya. Talisker Storm presents a more intense, smoky, enhanced, vibrant taste that is smoothly balanced by a signature hot sweetness,†said Duncanson.
Talisker Storm now adds to EABL’s list of whiskies that already includes ‘The Empire Builder’ Johnnie Walker Red Label, the ‘Party Starter’ J&B, Bushmills Irish Whiskey from one of the oldest distilleries in the world and Single Malt whiskies from the four corners of Scotland.
Talisker Storm stands out as an ageless whisky which was first released by Diageo globally in 2013. An age on a whisky label means that 100 percent of the whisky in that bottle has aged in an oak barrel for the number of years indicated.
According to EABL, the whisky category is rapidly becoming popular with more consumers gaining interest in understanding what is in their glass. The quality of whisky, blend and content is now shaping conversation in popular hang-out areas in the cities.
Talisker Storm’s launch comes in the backdrop of the recently unveiled 2nd edition of the EABL Love Whisky Festival. The campaign is seeking to define the Whisky landscape in East Africa while educating and recruiting new consumers. For additional information on the festival, go to the fans can log on to the official EABL Love Whisky Festival Facebook page and get to know about latest events and festival news.