At 6.30pm on the 30th of May a group of ladies and gentlemen gathered at the Serena hotel for the relaunch of Kenya’s e-commerce website Rupu. The ambiance was set with beautiful hostesses and the guest being treated to drinks at the entrance. The MC for the night was Jason Runo who set the mood going with trivia questions to which members of the audience had the chance to win Rupu goodies.
The first speaker of the night was Ringier General Manager, James Gathere, who took us through the concept of group buying that is one of Rupu’s fundamental business strategies and also the history of Rupu and how it came to be. Rupu was founded in 2010 and is Kenya’s largest online discount shopping website. They target the middle to upper class with a wide range of products at discounted prices.
The future
The future of the Rupu brand as was being launched lies in two of their new sites Rupu Travel and Rupu Shops. Members of the audience were shown a step by step demonstration by Rupu’s CEO, Benson Maina.
RupuTravel is an online travel portal, offering Kenyans the best selection for travel packages within the country and targets the potential that is there is domestic and international tourism. Upon selecting an offer, customers send a request to a RupuTravel customer agent who tailors the deal to specific needs or makes a reservation.
RupuShops is an online-shop, where customers can choose from over 1,300 Fashion, Electronics and Home & Lifestyle products. It aims to supports the local market by giving any Kenyan entrepreneur an opportunity to feature their goods for free; a commission only arises when a sale is made.
With the launch of RupuTravel and RupuShops, Rupu hopes to cement its stance as Kenya’s largest, most reliable and trusted e-commerce brand.
The evening ended with some of the audience winning various ruputravel packages to tourist destinations in the country and the major winner winning a 3 day trip to Egypt.