• Home
  • About
    • About Hapa Kenya
    • Privacy Policy
  • Advertise
  • Contact
  • Terms
  • Home
  • About
    • About Hapa Kenya
    • Privacy Policy
  • Advertise
  • Contact
  • Terms
HapaKenya
 logo
  • Life

    Life

    See all
    • Flawed termination costs Nairobi Hospital Ksh. 196M in record setting ex-CEO payout

      October 9, 2025
    • Ryk van Niekerk is the 2024 Sanlam Group Financial Journalist of the Year

      October 3, 2025
    • Economic shocks force rural Kenyan women back to dirty fuels, AERC study finds

      October 2, 2025
    • Events
  • Business

    Business

    See all
    • Flawed termination costs Nairobi Hospital Ksh. 196M in record setting ex-CEO payout

      October 9, 2025
    • NCBA leads in digital security with landmark PCI DSS 4.0.1 Certification

      October 8, 2025
    • President Ruto officially launches Ksh. 14B industrial hub, Vipingo SEZ

      October 8, 2025
  • Tech

    Tech

    See all
    • NCBA leads in digital security with landmark PCI DSS 4.0.1 Certification

      October 8, 2025
    • Mars Wrigley donates 30 laptops & renovates computer lab at St Patrick’s High School

      October 8, 2025
    • Safaricom Launches VybCall, Kenya’s first video ring back tone service

      October 8, 2025
  • Entertainment

    Entertainment

    See all
    • Captain’s Yard Takeover brings fun & spiced energy to Nakuru

      October 8, 2025
    • Willie Oeba to launch “Yellow Paper Bag” album on Dec 12 at KNT

      October 8, 2025
    • Single Kiasi Season 4 & Lazizi light up Nairobi in double premiere

      October 8, 2025
  • Travel
  • Sports
  • Health
  • Bars + Restaurants
  • Drinks
  • Trending

    Trending

    NowWeekMonth
    • 26

      How to make pilau

      1
    • 22

      15 places you can get quick loans in Kenya in 2021

      2
    • Absa
      21

      105 Absa Bank employees acquire digital skills at Strathmore University

      3

The challenges Netxflix is facing by stopping password sharing

Samson NderiSeptember 29, 2023
2 min read
Shares

Netflix is a streaming service that lets you watch many different kinds of videos online for a monthly fee. Netflix lets you make different profiles on one account, and each profile can have its own choices, history, and suggestions. Netflix also lets you share your account with people who live with you, which means “the devices that use the internet at the main place where you watch Netflix” .

But some people have been sharing their passwords with people who do not live with them, like friends, family, or strangers. This is against Netflix’s rules and makes Netflix lose money. According to a 2020 report by Magid Research, about 33% of Netflix users share their passwords with at least one other person .

To stop this, Netflix has recently started to check if an account is used from an unknown device or network. When this happens, Netflix will send a code to the account owner’s email or phone number and ask the user to type it to keep watching. If the user does not do this, they will be asked to either make their own account or join the existing account as an extra member for more money .

This check has different effects for both Netflix and its users. On one hand, Netflix may get more customers, less piracy, and more loyalty. According to streaming analytics company Antenna, Netflix had its four biggest days of new user sign-ups in the US in late May 2023, soon after the check started . This means that some password sharers decided to get their own accounts instead of losing access to Netflix’s videos. Also, Netflix may be able to protect its rights and stop unauthorized sharing of its videos by limiting the number of devices and places that can watch them. Plus, Netflix may be able to improve its relationship with its customers by offering them more tailored recommendations, features, and benefits based on their individual profiles and choices.

On the other hand, Netflix may also face some problems and risks because of the check. For example, some password sharers may cancel their subscriptions or switch to other services that are more easygoing or cheaper than Netflix. This could make Netflix lose money and customers in the very competitive streaming industry. Also, some password sharers may feel angry or cheated by Netflix’s rule change and see it as a greedy or unfair move. This could hurt Netflix’s reputation and image among its current and future customers. Also, some password sharers may find ways to avoid or trick Netflix’s check by using VPNs, fake devices, or sharing codes. This could make Netflix’s efforts to follow its rules and secure its service useless.

Netflix’s password sharing check is a smart decision that aims to increase its income by getting more customers and reducing its video leakage. But it also has some costs and consequences for both the company and its users. The final impact of this check will depend on how Netflix balances its business goals with its customer happiness and loyalty.

Share On
Tweet

Related Posts

  • Realness Institute calls for board nominations to support pan-African filmmakers

    Makena Ndung'uAugust 19, 2025
  • NCBA Loop

    4 reasons why you need a LOOP Visa card in your life

    James WamathaiOctober 28, 2024
  • Netflix hosts African Stars at Bridgerton Sn3 premiere in South Africa

    Grace MathekaMay 8, 2024
  • TV shows and movies coming to Netflix Kenya this October

    James WamathaiSeptember 29, 2023
  • Netflix says no to password sharing in the Kenyan market

    Staff WriterJuly 20, 2023
  • TV shows and movies coming to Netflix Kenya this June

    Samson NderiJune 8, 2023

Archives

Trending

Flawed termination costs Nairobi Hospital Ksh. 196M in record setting ex-CEO payout

October 9, 2025

NCBA leads in digital security with landmark PCI DSS 4.0.1 Certification

October 8, 2025

Using your smartphone on the toilet can lead to haemorrhoids

October 8, 2025

Understanding your cycle: 5 key facts you need to know about your period

October 8, 2025

President Ruto officially launches Ksh. 14B industrial hub, Vipingo SEZ

October 8, 2025

Mars Wrigley donates 30 laptops & renovates computer lab at St Patrick’s High School

October 8, 2025

Safaricom Launches VybCall, Kenya’s first video ring back tone service

October 8, 2025

M-PESA Foundation launches phase 2 fistula camp in Migori, targeting 200 women

October 8, 2025

CIC Insurance launches fund to enable Kenyans to participate in offshore investment

October 8, 2025

Bamburi & Superior Homes launch road safety campaign for truck drivers

October 8, 2025
  • About
  • Advertise
  • Contact
  • Privacy Policy
© 2018 HapaKenya Media Ltd. - All rights reserved