Panasonic has announced launch of i-PRO Europe Middle East and Africa (i-PRO EMEA) operations in the region at Intersec 2022. Intersec is one of the leading securities, safety, and fire protection events held recently in Dubai. In line with its new direction, the company will adopt the i-PRO brand as the standalone product identity from April 2022 onwards.
i-PRO combines outstanding image quality and product reliability with the flexibility, innovation and openness bringing next-generation technologies to set a new standard in the security sector. In addition to the regional launch of the brand, Panasonic also highlighted their premium service platform and introduced its services and downloads portal for its wide-ranging products. As part of its drive to get closer to its partners and customers, i-PRO will revitalize its partners including distributors and integrators with these platforms.
Speaking at the launch, Yoshiki Kogane, sales and marketing manager of PMMAF i-PRO EMEA said, “With the unprecedented demand seen in the region for security solutions as the new smart city visions take shape, the launch of our regional operations is an important step towards i-PRO EMEA’s growth. This brings us closer to our partners enabling us to respond quickly to the needs of the market. PMMAF i-PRO EMEA will continue to develop and grow further by innovating new technologies and solutions to tackle business challenges.”
“PMMAF has been a leader in providing solutions to the regional security market, thanks to our strong partner network and unmatched service. The i-PRO brand launch in the region marks a new milestone, and we will work towards meeting its strategic goals by continuing to develop security business to meet the future requirements of the market and customers,” commented Hidetoshi Kaneko, Director and the Division Head of System Solutions and Communication Division, Panasonic Marketing Middle East and Africa FZE.