The second annual East Africa Digital Marketing Summit and show will be held on the 9th and 10th of April in Nairobi.
The Digital Fair is designed to bring together key players in the digital marketing space from the East Africa Region. This includes digital marketing companies, communication and marketing managers in both public and private sector and providers of digital products and services under one roof to showcase the latest digital trend; with special attention to the penetration of internet enabled phones, a figure that is constantly rising.
â€œSmart phones have opened up a whole new market. Consumers, after all, almost always have their mobile devices with them. The challenge therefore is to create products that will capture their attention and give returns on investment,â€ said Martin Muli, from Eyeballs Marketing.
â€œDigital Fair brings together key stakeholders in the digital marketing industry to share ideas, understand the market dynamics, approach the market from a common front while showcasing products and services. We have over 50 exhibitors comprising developers and digital marketing agencies from across the region who have already booked their stands,â€ said Mr. Muli.
The exhibitors at the Digital Fair will showcase the latest digital trends and engage marketers from different organizations.
Last yearâ€™s event had 25 exhibitors from East Africa with more than 1000 visitors.