Durex has diversified into a digital technology ahead of a product launch that is claims could revolutionise our sex lives.
Durexâ€™s innovation that is expected to help users achieve an orgasm was developed in partnership with entrepreneur Susie Lee, CEO of Siren Mobile, a leader in world mobile technology.
â€œItâ€™s been such an incredibly exciting process working with Durexlabs. Through the proliferation of smart phones, social media and dating apps, technology has proven a hugely successful medium in bringing people together and maintaining close relationships. With Durexlabs we are taking the next vital step by embracing technology to amplify human connection in the bedroom and improve our sex lives.â€ Said Lee
â€œWith our deep understanding of arousal and the impulses involved, it was only natural for us to look at how we could combine this with digital technology.
â€œWe took inspiration from modern habits and our ever growing reliance on portable technology for virtually everything in day to day life and our market research has identified a genuine desire for this technology in our sex lives.â€ Richard Arnold, Head of Research and Development Durex
Durex is looking for beta testers of the product and interested parties can apply here.