Winners of Idea Trophy Edition 2, pose for a photo with Bruce Odhiambo Chairman Youth Enterprise Development Fund
Unilever has launched the third edition of the ‘Idea Trophy’ an inter-university innovation competition that focuses on the development of personal and entrepreneurial/ business competencies amongst Kenyan undergraduates.
This initiative will be open to all students from five public and private universities. They will be required to generate and submit innovative ideas on creating brand awareness and growing usage among their peers in the target schools. They will also develop business plans while those qualifying for the final stage will present execution plans which will then be judged for the ultimate prizes.
“We are not blind to the fact that not all fresh graduates are able to secure slots in our job market. However, with skills like these provided in the Idea trophy competition, many of our young people are prepared to think outside the box and stretch their innovations to limits that will guarantee a safe landing zone after school.†said Bruce Odhiambo Chairman, Youth Enterprise Development Fund.
The Idea Trophy competition was first launched in the year 2012 and has continued to generate interest among the student communities. The initiative has also contributed immensely towards students-personal development and has offered them a different perspective and experience in readiness to business life gained through working with a global organization – Unilever.
The competition will run for a month is aimed at attracting over 500 students of ages 25 and below who will be required to form teams of three. This will be open to the following institutions; University of Nairobi, Kenyatta University, Strathmore University, JKUAT and Moi University.