Tusker Twende Kazi premiered on 23rd January 2014 after an aggressive media campaign. There was a lot of hype surrounding the show that generated an interest to watch it. The concept isn’t a bad one and the thought of watching a few of our celebs outside their comfort zones seemed entertaining. However, after watching a few episodes I’m bored. Here’s why.
1. It has no hook
Participants in the show take part in a relay race to deliver a bottle of Tusker to Humprey Khayange in London. Apparently the idea was to be part of the Kenya at 50 celebrations. That is all good and well however, there is no hook. It would be more interesting if it was a competition to see which team would get to London first.
2. It is obviously staged
Reality shows are generally scripted but it should never be too obvious. The show’s dramatic moments seem contrived. Why should anyone watch a bunch of people pretending to face difficulty in order to deliver a bottle of Tusker that EABL could have airlifted to London in a day?
3. It’s unfair to the non celebrity participants
Apparently the celebrity participants are being paid to take part in the show. The non celebrity participants are not being paid. I suppose the free travel is payment enough. Hence why I think the idea of a grand prize would have been a great idea.