Absa Bank has launched an initiative dubbed ‘Every Kind of Financial Solution for Every Kind of You.’ It seeks to educate Kenyans on appropriate measures to improve their personal financial wellness. As well as enhance their capacity to access necessary funds to achieve their goals.

To complement this, the initiative delivers a holistic set of financial services by enhancing key online banking features. That is savings at a competitive rate of 9% p.a. with monthly payouts, making digital loan top-ups accessible through all platforms, and providing access to insurance.

Under this effort, Kenyans can now access valuable financial tips and knowledge through a wide range of media platforms, both online and offline. This initiative aligns with the banking industry’s financial literacy campaign, aimed at fostering a culture of savings among the youth and the general public in the country.

The bank intends to empower Kenyans with an overall goal to help improve the financial health of individuals. They intend to do this through democratizing access, and education on managing credit and investments while streamlining their savings and insurance needs.

Absa Bank Kenya’s Customer Network Director, Peter Mutua, said, “We acknowledge and celebrate the diverse nature of Kenyans and the “different hats they wear” in their lives. As a financial partner, we are continuously developing relevant solutions that meet our customers’ specific needs. We also understand the challenges our customers face in today’s economic landscape given that most of their disposable incomes have also been affected. We are looking to empower them to take control of their financial futures and turn challenges into opportunities – a demonstration of our continued dedication to their financial wellness.”

As part of efforts to enhance customer experience, the Bank last year invested up to KES 2 billion in technological upgrades that have significantly improved the way consumers experience the brand. This included the introduction of the digital onboarding platform, a virtual self-service process where customers can open an account and transact independently in under 12 minutes.