SATO has been listed in the Fast Company’s Brands That Matter 2023 list.
SATO is a social business that empowers people to live a better life through innovative sanitation and hygiene solutions,
The brands selected for this prestigious annual list have achieved relevance through cultural impact and social engagement and are judged to have authentically communicated their missions and ideals. SATO, part of LIXIL, was recognised in Brands That Matter’s International category – brands outside of the United States that achieved relevance in their home markets.
Erin McCusker, Leader, SATO, and Senior Vice President at LIXIL, “Ten years ago, LIXIL launched the SATO brand with one prototype to address the critical sanitation needs of consumers in Bangladesh. A decade on, SATO offers an innovative and aspirational sanitation and hygiene portfolio that has positively impacted the lives of 45 million people in 45 countries, and growing.
“Looking to 2030 and the ambitious targets of the United Nation’s Sustainable Development Goal 6.2 – achieving access to adequate and equitable sanitation and hygiene for all – we believe SATO, and its role as a social business, innovator, and empowering, consumer-centric brand, is an important accelerator in unlocking health, social and economic value for more communities around the world.”
Each year, Fast Company’s judges compile the list which features large and small companies and non-profits based on their ability to achieve relevance through cultural impact and social engagement as well as an ability to effectively communicate their mission and ideals through branding.