The Radisson Hotel Group has announced a hotel expansion record in Africa with 13 hotels signed so far. This translates to a new hotel signed every 20 days.
The Group’s expansion drive, adding 2,500 rooms to its African portfolio, includes the announcement of nine hotels in Morocco, the Group’s debut in Djibouti and the introduction of the Radisson Individuals brand in Africa.
To add on to this expansion milestone, Radisson has also opened five hotels to date this year, including Africa’s second Radisson Red in South Africa and four Radisson Blu resort offerings in Morocco.
With additional hotel signings and a further three openings in Africa expected before year end, the Group remains optimistic regarding business recovery within the last quarter of 2021. The Group’s expansion places them on track to boost the current African portfolio of almost 100 hotels currently in operation and under development to its ambition of 150 hotels by 2025.
The 13 signings have secured a record growth in Morocco with an additional nine hotels, comprising of two hotels in Casablanca, including the debut of the Radisson brand with the Radisson Hotel Casablanca Gauthier La Citadelle. The group has also launched their first project, the Earl Heights Suite Hotel, a member of Radisson Individuals in Accra, Ghana joining their new affiliation brand. The most recent announcement was the Radisson Hotel Middleburg which further complements the Group’s presence across South Africa.
These hotel signings equate to almost 2,500 rooms, most of which are in the Group’s core focus countries, especially across Morocco, with the remainder reinforcing their presence in cluster markets or entering into new territories.
Speaking on the expansion, Ramsay Rankoussi, Vice President Development, Africa and Turkey at Radisson Hotel Group said, “For the remainder of the year, we will continue to build on the success and momentum we’ve had thus far, with a continued focus on our identified key markets, specifically Morocco, Egypt, Nigeria and South Africa. Africa is mainly led by business hotels, but with the recent signings, we have expanded our leisure offerings and serviced apartments which has not only proven resilient during COVID-19 but is also fueling a faster recovery.”
Building on the success of the Group’s five-year expansion and transformation plan, Radisson Hotel Group is ready for the recovery of travel and remains firmly committed to becoming the brand of choice for owners, partners, and guests.