KBL unveils an alcohol christmas gifting catalogue

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Kenya Breweries Limited (KBL) has unveiled the 2019 Gifting catalogue. The 30-page gift catalogue is inspired by a KBL Gifting Survey Report conducted in July 2019.

The study revealed that alcoholic beverage packs are among the items that Kenyans gift during festivities, but that they lack enough information to guide their selection of gift ideas.

Responding to this insight, KBL aims at providing information to guide selection of the ideal gift, based on considerations including pedigree, origin story, blend and price. The gift catalogue is available for sale on turnup.yum.co.ke. It offers a wide range of alcoholic beverages to choose from, that are well discounted for the season, and bundled with unique souvenirs.

Speaking at the launch KBL’s Head of Spirits, Grace Nshemeire-Gwaku, invited Kenyans to take advantage of the catalogue in appreciating their friends, colleagues, mentors and families of legal drinking age this festive season. “Johnny Walker is a must-stock whisky for Christmas, New Years and beyond, and our range of Johnny Walker Blended Whisky caters to every palate,” explained Ms. Nshemeire-Gwaku.

“Johnnie Walker is your ultimate whisky choice this festive period within Christmas, New Year and other occasions, and our range of Johnnie Walker Blended Whisky caters to every preference or palate,” explained Ms. Nshemeire-Gwaku

At a time when Kenya has been voted the most generous country in Africa, according to the World Giving Index, KBL, through Diageo, has collaborated with London-based designer, Richard Malone, to design Johnnie Walker bespoke gift pack range.

“The limited-edition packs have been created for the brand’s core range, from Johnnie Walker Red Label to Johnnie Walker Blue Label and they are undeniably eclectic in style, Malone’s aesthetic is a mix of energetic colors and asymmetrical patterns,” said Ms. Nshemeire-Gwaku.

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