Chocolate manufacturing firm Cadbury’s has launched a new campaign whose aim is to highlight and celebrate the generosity of Kenyans.
The new campaign has already been launched in other parts of the world and is anchored on the principle of generosity. Central to the campaign is an African adaptation of a TV commercial featuring the firm’s Cadbury’s Dairy Milk (CDM) brand.
It is the story of a young girl who enters a corner store wanting to buy a bar of Cadbury Dairy Milk. However, it’s not for her – it’s for her mum’s birthday. As the girl has never bought something on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the shopkeeper ensures he doesn’t take the girl’s favorite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum’s favorite bar of Cadbury Dairy Milk, and a smile on her face.
Cadbury Kenya Limited, a subsidiary of Mondelez International, was incorporated in Kenya in 1970. It is the largest confectionery business in Kenya enjoying market leadership in the chocolate (67%) and Cocoa Beverages (54%). The company’s portfolio includes Cadbury Dairy Milk, Cadbury Cocoa Beverages, Oreo and Trident gum. The company has a presence in other East African countries like Tanzania, Uganda & Rwanda.