Kenyan radio station, NRG Radio has launched two new radio stations i.e. Choice Radio and FunX to tap into the urban radio market.
Choice Radio is targeted towards an older crowd i.e. 30 years and above and will feature playlists of old school and timeless hits. It will be accessible via 87.7 FM in Nairobi.
FunX.cool is accessible on 91.3FM in Nairobi and will target younger audiences. It will feature music that appeal to younger audiences and will be both Kenyan and International.
NRG Radio was launched in 2018 and one of the partners in the initiative was apparently Kevin Mulei, the Founder of M0Sound. NRG Radio boasts of a new wave of radio technology including a modern production room, control rooms and 3 state-of-the-art IP-based studios with visual integration consisting of equipment from German technical pioneer, Lawo, with the ability to stream live videos from the studio to any Content Distribution Network or Social Media and other platforms. NRG Radio was was live at 91.3FM and it seems FunX.Cool will replace it on the frequency.