Kenyans will now get to save money and still read the news. This come as after Mediamax has announced the launch of Kenya’s first national free-sheet. The People Daily will be available with immediate effect, at no charge to readers at various distribution points throughout the country. The move is aimed at making it the second highest newspaper distributed in Kenya in terms of circulation.
“We are excited to bring this successful international concept of a free-sheet in Kenya that will enable Kenyans nationally have access to quality, authoritative and balanced editorial content while offering advertisers increased circulation and reader value opportunities†said Ian Fernandes, Group CEO at Mediamax.
Free daily newspapers have been heralded as a wholly new model for the modern newspaper, one which challenges the traditional business model, but which has the potential to re-energise an industry beset with stagnating readership and falling circulation figures in the age of online news content.
The decision to embrace the free-sheet is part of Mediamax’s plans to grow and change the face of Kenyan media across their stable of broadcast channels, online platforms and print offerings.
“Kenya is ready for a new way to receive information and entertainment, and we intend to satisfy that need and lead the way on that front,†says Fernandes.
Mediamax has invested heavily in the creation of a ‘converged newsroom’ allowing all channels – traditional and online – to have access to a greater pool of information that they can customize according to specific medium and target audience.