Samsung Electronics has showcased AI enabled products at the ongoing Consumer Electronics Show (CES 2024).

Samsung has seen AI as the future of its products and has invested in embedding AI capabilities across a diverse spectrum of devices that it manufactures.

“At Samsung, AI isn’t just a feature; it’s the catalyst for transformative experiences. We are reimagining consumer electronics, infusing AI into our products to create personalised, intuitive, and seamlessly connected experiences,” said Mr. Sam Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa.

Samsung plans to embed AI in almost every device it produces, with an aim of enriching users’ lives through smarter, more inclusive experiences.

“Central to Samsung’s strategy is fostering an open ecosystem, facilitating collaborations with partners to enrich AI experiences. The SmartThings platform, already hosting millions of devices, exemplifies Samsung’s commitment to collaborative innovation,” said Mr. Sam Odhiambo.

Samsung’s AI-led innovations span across diverse categories, such as visual display, digital appliances, mobile experiences, and automotive technology.

“Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K automatically upscales low-resolution content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theatre. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalised content, and service recommendations to upscale your entertainment experience,” noted Mr. Sam Odhiambo.