Glovo has launched Glovo Local, a new program for SMEs in the retail and restaurant industries to enable them to digitise their products and services in order to boost their growth. Glovo Local is an all in one hub where local businesses can pick and choose solutions based on their needs through a single site.

Glovo Local has been launched in all 25 markets in which Glovo operates. Glovo Local is the first such program in Europe, Africa, and Asia that provides a consolidated portfolio of services and solutions for SMEs specific to their needs.

Services available on Glovo Local include:

1. Digital and operational solutions for their own channels and stores
2. Dedicated tools to help them manage their operations at point of sale (from data insights to providing supply chain solutions)
3. Marketing and advertising capabilities to help them reach new customers and increase their visibility.

Caroline Mutuku, General Manager Glovo Kenya, said, “Glovo aims to catalyse the online growth of small to medium businesses, as only 40% of merchants have digital presence in Kenya, currently Glovo has registered over 4,000 businesses on the Glovo App, we aim to rise this number in 2023. As we continue to play a vital role in digitalization of businesses across the market, we understand the challenges faced by these businesses as a result of the Covid pandemic are therefore struggling to stay afloat. Once the business owners sign up on Glovo Local, we can help them reach more customers, accelerating their way to growth and sustainable profitability.”

The launch of Glovo Local coincides with a research commissioned by Glovo in nine markets. In Kenya particularly, it found that in understanding of the market and customers’ needs, 90% was rated as the most critical factor to help businesses remain relevant. Further, 79% of businesses believe a technology partner will help them stay competitive as cost-of-living soars worldwide, compared to the pre-epidemic period. The majority of the businesses 86% indicated they are changing strategies more frequently to reach more customers.

The launch comes in the wake of Kenya’s adoption of E-Commerce as it continues to grow. According to Statista, user penetration is above the regional average, with revenues expected to have a positive annual average growth of 16.4% by 2025. With revenue of US$1.1 billion and a share of 76.1%, eCommerce generated the highest digital revenues in 2020.