Cellulant has launched Tingg, an all-in-one, multi-functional consumer super app that will include a wide array of payment, commerce and financial services into a single platform. It is expected that it will revolutionize the way customers interact with digital payment services in the continent.
Tingg is Cellulant’s solution to the fragmentation in the African digital payments space, particularly in cross-border payments. As a platform that supports payments, financial services and commerce at a local level, it will seek to eliminate boundaries across channels and geographies. This all-in-one app will offer an integrated and efficient user experience that is adapted to local contexts, thereby making it easier for customers and businesses to conveniently make and accept payments, as well as access digital financial services.
In Kenya, Tingg has enhanced its third-party service offering from just utility payments for water, electricity, airtime and PayTv through partnerships with KFC and Simbisa Group, (Pizza Inn, Chicken Inn and Creamy Inn) to offer Tingg Food, and with Go Beba to offer gas delivery under Tingg Assisted Shopping. Consumers can access Tingg by dialling *369# or download the app. One can also be able to create and manage investment groups (chamas) and fundraisers (Changa) for weddings, funerals, education harambees.
Cellulant’s digital payment infrastructure connects consumers and business to over 120 banks, 40 mobile network operators in one inclusive network allowing for interoperability that has eluded numerous players in the payments space. This sets Tingg on the path to accelerate Africa’s digital transformation by connecting consumers and business to a simple, fast and secure financial services experience.
Ken Njoroge, co-CEO, Cellulant, had this to say, “Recent statistics indicate that roughly 62 per cent of sub-Saharan Africans are unbanked. However, even those of us who are able to open bank accounts often face challenges such as high transaction costs, fragmented markets and inconvenient payment options. It is for this reason that we have built a digital commerce platform that tackles not only the access problem but also offers a variety of financial services and improved user experiences.”
The app in currently available in Nigeria, Kenya, Ghana, Uganda, Tanzania, Mozambique, Zambia and Botswana. It becomes Cellulant’s new unifying brand identity and it is expected to deliver on the company’s promise of a robust single payments platform for Africa’s marketplace.