EABL has launched a Smirnoff variant, the Smirnoff Ice Electric Ginseng, in Kenya. Kenya is the first country in the world to have this particular alcoholic drink.
Smirnoff Ice Electric Ginseng comes in a blue can and will retail at RRP Ksh. 140. The drink contains the Ginseng flavor which is derived from the Ginseng herb.
It joins other Smirnoff ready to drink products aleady in the market which include: Smirnoff Red, Smirnoff Ice and the Smirnoff Ice Double Black with Guarana.