James Eberhard -GeoPoll Founder
GeoPoll has launched its Audience Measurement Service. The service offers the first ever daily TV ratings in several African markets. The launch comes just in time for the FIFA World Cup, when GeoPoll will publish game viewership data from African nations as locals cheer on their teams, and global brands spend considerably on advertising. With this launch, GeoPoll becomes the largest TV audience measurement company in Africa.
Until now, advertisers, brands and broadcasters looking to understand audiences in growing markets have had to rely on months-old data. GeoPoll’s new service will fill this gap in market research by delivering next-day TV audience data starting in 5 countries, including Ghana, Kenya and Nigeria.
“At GeoPoll, we’ve established a standard for delivering data insights in emerging economies, and with our new Audience Measurement Service, we’re offering a category first: overnight TV ratings from almost a third of the African population,†said James Eberhard, founder of GeoPoll and parent company Mobile Accord.
“Advertisers, brands and broadcasters have been relying upon limited data, which can’t keep up with shifting target audiences and programming. Our overnight insights will give these groups a more accurate picture of consumer behaviors and preferences as they spend hundreds of millions of dollars to engage rapidly growing audiences,†he added.
All data is accessed through an easy-to-use interface which updates data overnight, 365 days a year, giving brands, advertisers and broadcasters the ability to easily understand and better serve their audiences. Features include:
• TV and Radio Audience Measurement (TAM and RAM) in half-hour time blocks and two hour time blocks respectively.
• Easily viewable statistics on ratings by channel, including ranking and timeline comparisons
• Ability to measure audience by location, demographics, and psychographics
GeoPoll’s Audience Measurement Service is currently up and running in 5 countries: Ghana, Kenya, Nigeria, Tanzania, and Uganda, and will continue to expand across Africa in the coming months.