LG East Africa Managing Director, Janghoon Chung, (c) with businessman John Saitoti (L) and LG’s Home Entertainment Executive Charles Aswani (R)
LG has launched its first B2B showroom in Kenya to showcase its products and solutions for businesses. The showroom, which the company opened at a cost of Ksh. 20 million is located at 14 Riverside.
The company is targeting business owners, integrators and contractors with the new showroom and wants to give them a interactive hands-on experience of their products before they make the decision to purchase them.
LG Electronics is a global leader in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world. LG has four business units i.e. Home Appliance & Air Solutions, Mobile Communications, Home Entertainment and Vehicle Components. It is one the leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.