Microsoft has today launched the Lumia 540 Dual SIM in Kenya at an event at iHub in Nairobi. At an introductory price of Ksh. 17,800 this device will definitely add more units to the smartphones available in Kenya which is currently estimated at 1.8million.
The 540 comes with Windows Phone 8.1 operating system, a 5-inch HD screen, 8-megapixel rear-facing camera with LED flash, 5-megapixel front-facing wide angle camera, 1GB RAM, 8GB internal memory. The devices will also come pre-loaded with software goodies such HERE, One Drive, Skype and Office. The 540 will be upgradeable to Windows 10 when it becomes available later this year.
Mariam Abdullahi, Microsoft Mobile Devices General Manager, had this to say at the launch. “A study conducted by our partner – Jumia Kenya discloses that top smartphone purchase drivers include Battery capacity, brand type, Camera / imaging capability and price. With this in mind, Lumia 540 is without a doubt, is a natural choicefor people ready to experience their first serious smartphone. It provides the essentials you need to achieve more every day, alongside popular apps and smartphone experiences that make using the smartphone great fun,”.
Customers who purchase the Lumia 540 and any other Lumia device between now and 7th July 2015, will be eligible to enter the ongoing #Achievemore consumer campaign that is rewarding customers with five Chevrolet Cruze cars and 40 Lumia 640 XL devices. So far, two winners – Cornelius Kiprop and Mercy Wanjiru– have been awarded and three cars remain.
To participate in the campaign, customers need to do is purchase any Lumia phone with a valid 12 months warranty in Kenya activate it and send a text message containing IMEI number to 22860 before 30th June, 2015. Winners will be contacted via +254 2301641 and announced on the Lumia EastAfrica Facebook and Twitter pages.
SIM: Dual SIM, MicroSIM Operating system: Widows Phone 8.1 with Lumia Denim Screen: 5 inches HD screen (1280 x 720) Battery: 2200 mAh replaceable battery Processor: 1.2 GHz quad-core Qualcomm® Snapdragon™ 200 processor Main camera: 8 Megapixel auto focus Front camera: 5 Megapixel wide angle RAM: 1GB RAM Internal storage: 8GB (upgradable up to 128 GB Micro SD) Dimensions: 144 x 73.69 x 9.35 mm Weight: 152grams