MediaPal, has been named among the 2022 Top Multi-channel Marketing Solutions Providers by US magazine Martech Outlook. The award recognizes the ten best companies at the forefront of providing multichannel marketing solutions that transform businesses.
The advertising firm uses a data-driven, omni-channel programmatic digital experience platform to help brands improve their digital marketing campaigns and in-store traffic.
Besides the recent award, MediaPal is a two-time consecutive winner at the Marketing Society of Kenya Awards from their innovative marketing campaigns with global clients. In 2021, the firm emerged the winner for the Most Disruptive (MarTech) marketing award following a partnership between MediaPal, Dentsu and Mastercard. The Mastercard contactless location campaign was focused on sensitizing customers to minimize contact touch points when making payments with a simple tap and go checkout in specified locations shopping locations.
Another award was the 2020 Ramadan donation campaign for Muslim refugees together with the United Nations High Commissioner for Refugees (UNHCR) and GroupM which allowed refugees to feel like part of the community during Ramadan.
The company provides an all in one platform for all advertising needs including:
- AdFi – a last mile advertising solution that allows brands to tap into customer footfall in specific areas – malls, restaurants, and public places – where free wifi is available.
- Connected TV (CTV) which enables brands to advertise to their audiences through internet-enabled TVs and set-top boxes.
- Conversational ads that help brands interact in real-time with users through chatbots.
- Audio ads that ensures that brands can reach their audio audience on every platform including ringback tones.
- Social media advertising through SocialByte where clients can monitor their ads running on different platforms in this single unified dashboard and consolidate all campaign reporting metrics.
- Creative studio that helps creative agencies make native, lead generation, video, and rich media ads giving the company a competitive edge.
With the ever increasing adoption of artificial intelligence and automation in the advertising industry, MediaPal offers A/B testing to help evaluate, test and identify campaigns and creative strategies that provide the best-laid results. Its automated optimization systems also pick up poorly performing assets whilst simultaneously pushing the best-performing ones to ensure the best possible outcomes for marketing campaigns.
The company has further announced plans to invest in research and development heavily in a bid to enhance its value proposition and make it future-ready to serve its existing clients better. The next big thing on its horizon is the launch of several groundbreaking technologies and to grow partnerships and camaraderie that will increase its presence in Africa, Europe, North and South American markets.