Max de Wit appointed as the Nissan regional General Manager for East Africa


Nissan Group of Africa has announced that Max de Wit as regional general manager East Africa as part of new structural changes in the group in Africa. The company has announced that it has decentralized the continent into three regions i.e. Central, East & West Africa, each with a different head.

Imad Ghorayeb has been appointed as the regional general manager West Africa, with Max de Wit as regional general manager East Africa and Linda Mazimhaka, regional general manager Central Africa.

De Wit will be based in Nairobi and will be responsible for Kenya, Uganda, Tanzania, Malawi, Zimbabwe and Zambia. He has spent his entire career in the transport industry, first as the fleet manager for South African energy utility Eskom and then for the last 23 years at Nissan.

Ghorayeb will be based in Accra and will be responsible for Ghana, Nigeria, Togo, Senegal, Ivory Coast, Mali and Cape Verde. He joins Nissan after an 18-year career with Japan Motors Trading Company (JMTC) where he was regional general manager for three years for a region that included Ghana, Senegal, Togo and Mali. Before that he was JMTC’s sales and marketing director and played a major role in helping the company expand out of its base in Ghana.

Mazimhaka will be based at Roslynn, Pretoria, South Africa, running operations in Central Africa, an eight-country grouping comprising Cameroon, Gabon, DRC, Congo Republic, Equatorial Guinea, Chad, the Central African Republic and Rwanda. He was born in Rwanda but completed his tertiary education in South Africa qualifying as a mechanical engineer. He has been with Nissan for 11 years, mostly working in the export market in Africa; first as territory manager for East Africa and latterly as territory manager for West Africa.

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