Smirnoff has launched into the market a new premium ready to drink brand, the Smirnoff Ice Double Black with Guarana. It combines Smirnoff Vodka blended with Soda and Guarana. It is packaged in a 330 ml scan with 5.5% alcoholic content.
Smirnoff Guarana joins the Smirnoff ready to drink portfolio that comprises of Smirnoff red ice and Smirnoff black ice. The drink’s target market is young adult men.