Most would accredit Apple with introducing the world to the first personal mobile smart device. In fact, the term “smartphone” did not become commonly used until 1995. In reality, the first smartphone made its world debut in 1992, with the release of IBM’s “Simon Personal Communicator” an idea so groundbreakingly innovative and new it took almost three years before the industry could even catch-up and generate a name capable of accurately describing the device.

Remarkably IBM’s Simon appeared more than 15 years before Apple’s first iPhone wowed the world at large. Simon was the very first commercially available mobile phone to make the leap that crossed and erased all borders between mobile phones and PDAs, to effectively combine the functionality of a cellular phone and an electronic PDA. Simon, sadly as with many ideas too far ahead of their time simply demanded too much of the technology available at the time and IBM only managed to sell 50,000 of these innovating units before killing the idea.

Fifteen years after Simon disappeared into oblivion, a host of other cellular smartphone brands quickly made their appearance in the wake of Apple’s launch of the revolutionary iPhone on the 29th of June 2009. In time most of the brands and operating systems competing with Apple’s iPhone and the near flawless functionality of the user-friendly interface offered by its early iOS fell by the wayside. Due to natural selection, the glut of cellular brands and their accompanying mass of confusing, unfinished, unstable, non-user-friendly operating systems falling noticeably short of the extremely high standards set by Apple’s iOS underwent a vicious culling process, eventually with nearly all disappearing from the market.

Today the market, still shared between the surviving two main protagonists, sees Apple still enjoying a strong second place to Android, but Google’s OS only gained the top position due to a lack of competition from anyone other than Apple. This left the market softer and more open, which provided Google with the time needed to improve and mature Android into the powerful beast it is today.

Mobile smartphones soon developed into powerful devices that offered their owners the capacity and convenience which for a great part turned them into the preferred hardware platform for a great many when it came to online entertainment such as gambling, including both casino and sportsbooks. The popularity of online gambling entertainment platforms such as these were only rivalled by the explosive popularity of online social media platforms, both of which gave rise to a massive growth in demand for additional online entertainment venues. Online gambling quickly settled and matured into a well organised industry, controlled, and regulated by both individual governments and industry created self-controlling bodies to create a vast number of safe, trustworthy online gambling entertainment venues.

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That is, until today, where virtually all brand alternatives to Apple’s products utilise some variation of Google’s highly polished Android OS. Android via a mass of brand names, with each offering a huge range of models, currently enjoy complete dominance in the world market. In recent years, the freedom and flexibility offered by the Linux kernel based OS enjoyed massive success levels. Market research has shown the number of Android smartphones sold globally in just one year (2018) outstripped the total number of iPhones ever produced in Apple’s entire smartphone history, and to date, Google’s Android OS powers 86% of all active mobile phones.