Kenya Beyond Sight, is a new joint partnership between KCB Bank, RUBiS Energy Kenya, and the Kenya Tourism Board (KTB). The campaign has onboarded six prominent content creators, J-Supercharge, Denno Music, Sammy Brayo, Nancy Cosy, Chelah Richards, and Delvin Obara, to challenge societal perceptions around disability and travel, inspiring a more accessible approach to tourism across the nation.
The five-day excursion takes the creators through Kenya’s Eastern and Coastal regions. Moving away from traditional, purely visual destination storytelling, the campaign highlights a multi-sensory approach to travel. By leveraging the creators’ diverse perspectives, the initiative aims to show how rich and deeply immersive Destination Kenya can be when experienced through sound, touch, and shared moments.
“Kenya Beyond Sight is a practical expression of what our brand purpose For People. For Better means,” said Rosalind Gichuru, KCB Group Director for Marketing & Communication. “Through it, we are showcasing the best of Kenya, encouraging a more inclusive way of experiencing our country, and challenging ourselves to think differently about how the tourism sector can be amplified.”
Gichuru added that the trip will highlight KCB’s seamless digital payment ecosystem, utilizing Debit and Prepaid Cards to handle accommodation, dining, transport, and entry fees frictionlessly.
The initiative underscores the strength of corporate and public-sector partnerships in driving sustainable development:
- RUBiS Energy Kenya: Fueling the journey across its network of service stations along the route and providing Enjoy Shop vouchers for refreshments and essentials.
- Kenya Tourism Board (KTB): Leading media engagement, destination marketing, and storytelling efforts. KTB collaborated with the Kenya Wildlife Service (KWS) to secure complimentary access to Malindi Marine National Park and partnered with Accessible Travel Kenya to design an accessible itinerary and transport.
- Bamburi Cement: Providing complimentary access to the historic Haller Park.
KTB CEO June Chepkemei emphasized that accessibility must become a cornerstone of the country’s hospitality industry. “Kenya’s tourism story must include every person, regardless of age or ability,” Chepkemei noted. “This campaign challenges accommodation providers, attractions, and tour operators to ask an important question: How can we make it easier for every visitor to explore, participate, and feel welcome?”
Beyond promoting accessible travel, the campaign aligns directly with several UN Sustainable Development Goals, including SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), and SDG 17 (Partnerships for the Goals).
The commercial impact of a broader, more inclusive strategy is significant. According to the World Travel & Tourism Council’s (WTTC) 2026 Economic Impact Research, Travel & Tourism contributed US$12.7 billion to Kenya’s economy in 2025, accounting for 9.3% of national GDP and supporting 1.8 million jobs.
As creators document their travels across social channels, highlighting both the practical considerations and inspiring possibilities of travelling with disabilities, Kenya Beyond Sight sets a new benchmark for inclusive economic growth in African tourism.