ShowMax is heavily banking on local content to push uptake in Kenya

Video on Demand service, ShowMax, officially launched in Kenya in October last year. It launched with two products, Select and Premium. The Select version was an exclusive Kenyan package. ShowMax launched with M-Pesa payments, in collaboration with Safaricom, which was a first for the service. It has been 6 months since launch and the service … Continue reading ShowMax is heavily banking on local content to push uptake in Kenya